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Download whitepaper: Retail loyalty and the consumer
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Download whitepaper: Big data, small data
What are your thoughts on the future of data? brightcove.createExperiences(); Download whitepaper: Why marketers need data visulisation How will businesses ensure their staff are the right kind of people for the future? brightcove.createExperiences(); Download whitepaper: Outside looking in: the CMO struggles to get in sync with the C-Suite What will the […]
What impact is technology having on marketing? brightcove.createExperiences(); Download whitepaper: Innovations in digital and mobile marketing How has analytics changed marketing over the last 20 years? brightcove.createExperiences(); Download whitepaper: Ten ways to a customer centric data driven business strategy What do always connected consumers mean for business? brightcove.createExperiences(); Download whitepaper: Customer […]
Video: Lucy Handley, SAS introduction The world of marketing is changing. The power is now with the consumer and toleration for poorly executed generic marketing is zero. It is becoming increasingly important to understand where customers are spending their time, both on and offline.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?