Hotels.com CMO joins TotallyMoney.com

Former Hotels.com global chief marketing officer Nigel Pocklington is leaving to become the chief executive of credit comparison site TotallyMoney.com.

Video: TotallyMoney.com’s debut TV ad (2013).

http://www.youtube.com/watch?v=8S7HGwNAmus?rel=0

In his new role, Pocklington replaces co-founder Will Becker who is moving to the role of executive chairman.

Pocklington will be responsible in developing the website’s proposition to a broader section of consumers employing a wider range of marketing channels beyond digital, where TotallyMoney.com has previously focused its spend.

TotallyMoney.com hopes this approach will propel the site to the top of the sector, where it competes with the likes of Money Supermarket, Go Compare and Money.co.uk.

Last year TotallyMoney.com launched a “first of its kind” three-way revenue share advertising campaign it hoped would grow the entire credit card sector.

Becker says of the appointment: “Last year, TotallyMoney.com threw down the gauntlet to the UK credit comparison market with a new communications approach which set out to appeal to a wider range of consumers.

“Today’s (24 April) announcement builds on this platform and marks another important milestone in the growth of the business. With his vast experience in growing online brands, Nigel is the perfect choice to lead TotallyMoney.com as we embark on this new and exciting stage in our development.”

Pocklington served in a range of roles at Hotels.com including managing director and senior vice president of global marketing, before becoming global CMO in January 2012.

Prior to joining Hotels.com he served briefly as CEO of business social networking site Horsesmouth Foundation in 2007. He was also previously the director of online publishing at the Financial Times and director of strategy at Pearson.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here