What will the marketing person of the future look like?
brightcove.createExperiences();
brightcove.createExperiences();
brightcove.createExperiences(); Download whitepaper: Big data’s biggest role – aligning the CMO and CIO Click here to return to the SAS big data homepage
brightcove.createExperiences(); Download whitepaper: Marketing analytics: how, why and what’s next Click here to return to the SAS big data homepage
brightcove.createExperiences(); Download whitepaper: Outside looking in: the CMO struggles to get in sync with the C-Suite Click here to return to the SAS big data homepage
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.