It’s not just mums marketers are failing (‘The five myths of marketing to mums’). Too many brands concentrate on female stereotypes, treating women as a homogenous group rather than individuals. Worse, they are often ignored by marketers, or patronised with a ‘pink it and shrink it’ approach. Women are complex and play multiple roles. They are also demanding […]
I’m delighted to reveal our inaugural Vision 100 list of the most forward-thinking marketers, entrepreneurs and businesspeople.
The mobile app install ad was once a format dominated by games developers, but with news emerging this month that Twitter and Google are following market leader Facebook into the space, the influx of inventory on the market means more general brand marketers should consider adopting the format.
It seems we can’t move for good news at the moment. GDP and employment figures announced today (29 April) are both up, while advertising spend is forecast to hit record levels in 2015 according to the Advertising Association and WARC. But is it the wrong kind of recovery?
National Lottery owner Camelot is restructuring its business into two separate UK and global divisions following the departure of group CEO Dianne Thompson CBE.
The National Lottery is launching a campaign to promote its investment in good causes after previously admitting it needs to do more to improve understanding of how it uses the money raised by game sales.
Premier Inn’s commitment to “consistent brand evolution” and its decision to extend its marketing messages beyond price have been credited as helping to spur the budget hotel chain’s revenue and market share ahead of rivals in 2013.
Travelodge sales and marketing director Catriona Kempston is leaving the value hotel chain to join pub and restaurant operator Mitchells & Butler.
Alzheimer’s charity Alzheimer’s Research UK is launching a social media app that aims to help people understand what having dementia can feel like as it looks to remove the stigma associated with the disease and boost funding.
View the full infographic here. Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
I received a fair bit of pushback on my column a few weeks ago, when I challenged some of the sacred cows of the research industry.
To tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.
KFC says it is to take a more “emotional” approach in its advertising in an attempt to drive deeper engagement with customers.
Nokia’s former CEO Stephen Elop, currently executive vice president of Microsoft’s mobile devices group, has confirmed the Nokia brand will be phased out from future smartphones.
Unilever will launch the second phase of its Project Sunlight sustainability campaign to coincide with International Families Day on 15 May as it moves its message onto the changes children want to see to boost sustainability.