brightcove.createExperiences();
Housetrip is launching its first TV campaign with the strapline ”Do you Housetrip Yet?” on Saturday (3 May). The ad has been created by McGarry Bowen and explains the digital company’s proposition with a series of scenes showing the opportunities for fun and relaxation by renting a house.
Dating app Tinder said this week that it will explore the use of native advertising but would it be a success given that dating is so personal?
To put customers at the heart of the business requires gathering insight into them and what they want, but staff can play an important role in a brand’s strategy.
As marketers, we want our communications to be the foundation of a rewarding relationship between consumers and our brands.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.