Pivots
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Scope is launching a marketing campaign that aims to guide the public through situations with disabled people where they may feel uncomfortable after research by the charity found that the majority of people don’t know how to act around disabled people.
The Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.