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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers from L’Oreal, Tui, Camelot, ITV and Lloyds Banking Group are among the 30 new executives who will be embarking on the Marketing Academy 2014 Scholarship Programme.
Dixons Carphone is to consider the future of the brands it offers in the UK to make sure it only goes to market with “the best” following the announcement today (15 May) of the £3.8bn merger between Dixons Retail and Carphone Warehouse.
Boots is hoping to repeat the success of its original No 7 Protect & Perfect serum with an update to the range that promises even more effective results and a ‘groundbreaking’ campaign that aims to show the results of the product by removing mirrors from eight women’s lives.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.