O2 brings back ‘Be More Dog’ ad to herald revamped app
O2 is continuing to mine the UK’s love of animals by bringing back its “Be More Dog” campaign in a £7m campaign to tout its revamped O2 Priority loyalty app.
The playful push launches this weekend (17 May) and sees the network provider ramp up its pleas for consumers to embrace their inner dog. A TV ad returns to the O2 cat, who has now become a motivational speaker helping people live a good life through the company’s enhanced loyalty offering. Members of the audience include England rugby players Mike Brown and Alex Goode.
Users can benefit from one of three updates to the app; A £1 Lunch offer from a host of outlets including Upper Crust and Dominos, “Priority” tickets to upcoming gigs such as Lady Gaga’s show at the O2 Arena and the chance to take part in exclusive competitions. The contest is being billed as “once in a lifetime” and will revolve around rugby and music offers.
Outdoor and online activity will also push the features alongside geo-located mobile adverts and homepage takeovers on a range of sites including MSN and YouTube. Elsewhere, travellers to Euston Station will be able to sample the full breadth of what the service can offer due to the brand’s complete takeover of the location.
Nina Bibby, O2’s marketing and consumer director, says upcoming promotions attempt to highlight how the “hundreds of offers, discounts and deals” available via the app help people live a good life. It is a point reinforced by its status as the UK’s biggest digital loyalty service, with one offer redeemed every 12 seconds, she adds.
Updates to the app are taking place this week, beginning with the iPhone.
