Google appoints marketing veteran Ivy Ross to head Glass unit

Google has appointed design and fashion marketing veteran Ivy Ross to lead its Glass unit as the company looks to broaden the appeal of the wearable technology beyond early adopters to mainstream consumers.

Ivy Ross
Marketing and design veteran Ivy Ross has been appointed to lead Google’s Glass division.

Ross joins Google next week from the art ecommerce site, where she was CMO, in the same week the company announced Glass will go on sale to anyone in the US, after an initial trail period where the devices were only available to “Explorers” who had signed up to a waiting list or been invited to trial the $1,500 product.

In the early 1990s Ross had a six-year stint as design lead at eyewear company Bausch & Lomb, a brand that has some synergies with Ray-Ban and Oakley maker Luxottica, the company that Google signed a deal with in March to help design and sell a “new breed” of glasses based on Google Glass technology.

Writing in a post on the Google Glass Google+ page, Ross says: “With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?”

Some of the “audacious” questions Glass poses may well refer to privacy, following reports that Glass wearers have been assaulted by people apparently upset they were being surreptitiously filmed or photographed without their permission.

Ross says she will draw on her career experience at the “intersection of design and marketing” to help make the case for Glass among mainstream consumers.

Prior to joining in 2012, Ross served as executive vice president of marketing for Gap, responsible for all all aspects of the retailer’s marketing strategy including advertising, communications, store design, packaging and PR. During her three year tenure she led the global “1969” denim relaunch campaign in 2010.

She has also held several other senior marketing roles during her career including chief creative officer at the Disney Store, executive vice president of design and development at Old Navy, senior vice president of worldwide product design and brand image for the girls division of toymaker Mattel, president of Calvin Klein mens accessories and vice president of design and development at Coach Leatherware.

Ross replaces Babak Parviz, who had previously been leading the Google Glass project.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here