Save the Children to hire first digital director

Save the Children is recruiting its first digital director, bucking a global trend after a new report found that just 1 per cent of companies plan to hire a chief digital officer over the next 12 months.

Video: Save the Children’s recent digital campaign “Most Shocking Second a Day”

The charity’s digital director will be responsible for implementing Save the Children’s digital vision across the organisation, as well as developing and delivering engaging content and improving the online brand experience. The role will report into the marketing and communications director, while the charity is also hiring a dedicated digital fundraiser to take its online donations “to the next level”.

The hire comes as Save the Children puts digital at the heart of its plans to ensure it reaches its goals of reducing child deaths, increasing the number of children in school and lifting children out of poverty.

“With our digital platforms well established, we are ready to transform the organisation, taking the lead in developing digital, audience-responsive solutions that incorporate all our needs. We need digital thinking at the heart of our plans and a digital culture that permeates the breadth of the organisation. The new director of digital will lead the way in making this a reality,” says the spokesperson.

The decision to recruit a digital director follows moves by Save the Children’s decision to launch more digital campaigns as it looks to boost awareness of its causes and donations. It already has 75,000 followers on Twitter, 290,000 on Facebook and 2.5 million unique monthly visitors to its website.

The charity’s marketing director Sue Allchurch recently told Marketing Week that it planned to up its focus on social media to promote its causes, citing the success of the “Most Shocking Second a Day” film which showed what it might look like if the Syrian crisis happened in London and which has had more than 30 million views on YouTube.

However, Save the Children is one of very few organisation planning to hire a digital chief this year, with a recent report from Forrester finding that just 1 per cent of firms plan to do so in the next 12 months. Some 16 per cent already have a chief digital officer, while 50 per cent of companies have no plans to introduce the role.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here