Adidas to let fans customise trainers with Instagram photos

Adidas has updated its “MiAdidas” customised footwear offering with an option that lets fans personalise their trainers with their own Instagram photos.

Fans will be able to print their favourite Instagram pics on their Adidas trainers.

The sports business is launching an app in August that will allow users to have any of their Instagram pictures printed onto their ordered ZX Flux shoes.

Designs cover the whole body of the shoe, which was released in April in a range of pre-set print options. It is not known how much the customised shoes will cost, however, it is likely fans will be able to order them directly from the app.

Adidas revealed the launch in an Instagram post that read: ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.”

It sees Adidas look to breathe new life into its “MiAdidas” customisation tool, which has been a standard feature of its ecommerce offering for quite some time. Additionally, the business ran a competition at the start of the year where fans could win a pair of Stan Smith shoes with their faces on.

The “MiAddias” app also will reignite Adidas’ battle with Nike’s own NikeiD customisation service, which the business is hoping to strengthen through a number of hires.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here