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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ebay is to step up its reassurance campaign after perceptions of the brand plummeted in the days after revealed it was hit by cyber attack that compromised the personal data of its 145 million users.
Facebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
Both Facebook and Twitter have long touted their platforms as complementary to TV, but the former social network’s launch of a new tool that commandeers the microphone in users’ smartphones to listen to what they are watching could prove a lucrative data asset that will help wrestle more broadcasters’ budgets over to the platform.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.