Football League to raise awareness of prostate cancer

The Football League is partnering with Prostate Cancer UK in what it claims is a unique agreement between the two to raise awareness of prostate cancer.

prostate-cancer-football-league-2014-460
Football League shirts to include Prostate Cancer UK logo in player’s numbers next season

For the 2014/15 season all 60,000 players in the Football League will wear a shirt that includes the charity’s “Man of Men” symbol within their individual squad number. This is the first time a charity’s logo has been included on the strip of every club in the league.

Supporters will also be able to purchase the Prostate Cancer UK-branded player numbers when they buy replica shirts. The aim is to reach more than 16 million fans and raise awareness of the disease, which affects 1 in 8 men.

Football League chief executive Shaun Harvey says: “The Football League is delighted to make this extensive commitment to helping Prostate Cancer UK tackle one of the biggest threats to men’s health. Working together in this way will help save people’s lives.

“I hope it helps raise awareness of the important work they do and encourages more supporters to get a better understanding of the risk that prostate cancer poses.”

The deal follows the launch of Prostate Cancer UK’s “Men united versus prostate cancer” campaign in January with the backing of celebrities including Bill Bailey, Damian Lewis and Sir Michael Parkinson, as well as sportsmen Michael Owen and Will Carling. The Football League has also supported it, with managers wearing pin badges, supporters at games asked to donate and teams promoting the campaign via media channels.

In total, more than 170,000 men have joined the initiative, which aims to drive a change in men’s attitude to health by getting them to talk about and seek advice on issues such as prostate cancer.

Prostate Cancer UK’s director of fundraising Mark Bishop says: “There is an old phrase about safety in numbers when you face a common enemy, and Men United is all about men coming together to fight prostate cancer. Every time a player or a fan pulls on a shirt with a number containing our Man of Men they are helping to save lives because they are raising awareness of an issue that for far too long has been hidden away.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here