Brand loyalty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
It is almost a week since Sports Direct’s new flagship store opened on Oxford Street. Anyone paying a visit to the new shop on its opening day would have found uncluttered aisles, clear merchandising and most importantly a lack of ‘Mega Value’ price promotions.
Google has announced plans to start building driverless cars that “shoulder the entire burden of driving”.
Spar is aiming to become a more ‘modern and relevant’ retailer through an own brand push that it hopes will boost customer loyalty and spend and help prove it offers good value for money.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.