Sir Paul McCartney, Lily Allen, Coldplay’s Chris Martin and Paul O’Grady are among the celebrities backing a £3m Government marketing campaign to increase understanding of dementia.
IT giant Oracle’s chief communications officer, Bob Evans, discusses why marketing is skewing away from the technology and towards its benefits.
Peter Gowers, CEO of Travelodge and the former chief marketing officer of InterContinental Hotels Group, explains the customer trends he is seeing and the learnings from his international experience as Travelodge launches its new TV campaign:
Travelodge is pumping £25m into a new marketing strategy “with a substantial TV element” to highlight its relevance and modern look to customers.
Sainsbury’s has taken another hit as one of its ads containing the ‘Live Well for Less’ marketing message was banned by the advertising regulator for ‘misleading’ customers.
Ribena has been banned from running claims touting the health credentials of its Ribena Plus range after the ad watchdog ruled they were “exaggerated”.
Can innovations in loyalty re-engage a public whose buying decisions, thanks to the recession, have become much more pragmatic?
Advertisement feature Brands need a new ‘hero’s journey’ to guide them through the overloaded media environment. Richard Millar breaks down the pattern for successful brand storytelling.
Advertisement feature With new media increasingly calling the shots, Talk PR’s Tanya Hughes presents a step-by-step guide on how to get bloggers onside.
Advertisement feature WE’s Nick Woods argues that whether you lead a PR agency, are part of an agency team or are a client, there is a new crop of PR agencies that prioritise insight, original thinking and adventure.
Content and native advertising are substantially changing the nature of marketing today and no discipline is going to feel that drive to change more than PR.
Intel has appointed Staples senior marketer Steven Fund as its chief marketing officer as part of wider efforts to reconnect with technology users.
The consequences of brands’ data protection breaches in the past have mostly been restricted to bad PR – whether that’s electronics giant Sony, job site Monster or gaming platform Steam. But US retailer Target has shown that the result can be a tangible impact on the bottom line and, ultimately, on the fate of top executives.
Marketing jobs have increased by more than 7 per cent in the last quarter reflecting renewed confidence by brands, according to a new study.
Amazon has partnered with Twitter on a shopping service that allows customers in the UK to add products to their Amazon shopping carts by tweeting the hashtag #amazonbasket.