Waitrose, Argos and Laura Ashley will be among the first brands to launch mobile commerce and marketing campaigns based on start-up Powatag’s technology, which allows consumers to buy products directly from ads on TV, radio, outdoor and in print.
Thomas Cook group CMO Remo Masala is directly taking the reins of UK marketing in a restructure that see UK sales, marketing and ecommerce director Mike Hoban depart.
Engage Awards judges discuss whether marketing can influence business decisions without a boardroom seat.
In Arianna Huffington’s latest book, Thrive, the HuffPost founder and serial entrant in Forbes’ ‘Most Powerful Women” list, explains how people should redefine the idea of success beyond money and power to a third metric that encompasses “wellbeing, wisdom, wonder and giving”. Speaking to Marketing Week ahead of delivering an address at WACL’s (Women in Advertising and Communications, London) speaker dinner event in London this week, Huffington explained how marketers can help their brands adopt the worthy principles of the third metric of success to help their consumers thrive.
With the World Cup less than 3 weeks away brands are ramping up their campaigns. So far Nike and Castrol are the winners, securing 3 of the top 4 spaces in YouTube’s most popular ads in April, while Evian’s Spider-Man dancing baby and Waitrose’s carrot and boy also stand out.
Direct marketing is a broad church but it does have one guiding principal – it is data driven and includes a call to action. I mention this fundamental after flicking through the campaigns chosen by Cannes Lions as the best of the best last week.