High fliers wanted for Marketing Fellowship Programme
Branwell JohnsonThe Marketing Academy is encouraging applications for its 2014 Marketing Fellowship Programme following a successful first year for the course.
The Marketing Academy is encouraging applications for its 2014 Marketing Fellowship Programme following a successful first year for the course.
McDonald’s is kicking off its World Cup sponsorship campaign by redesigning its fries packaging globally for the first time that sees it transform the boxes into virtual reality football pitches.
This week, one of our business unit executive directors came to me in a quandary.
View the full-size infographic here. Static or declining customer satisfaction rates mean brands need to do more to put customers first.
This year’s BrandZ list of the 100 most valuable global brands sees Google knock the crown off long time holder Apple, Ford make a comeback after a six-year absence and combined value hit nearly $3trn.
It is a good moment to take the temperature of brand value and what factors underpin successful brands as global economies begin to strengthen and technology continues to drive innovation and customer expectations at an unparalleled rate.
After the M&A people have done their work, then comes the branding bit. With the Dixons and Carphone Warehouse deal complete, the newly merged leadership team must get to work on how they will brand their new beast.
News of the Carphone Warehouse and Dixons merger comes as little surprise since the two have been in talks for months, but it will leave many wondering what the implications are for consumers. Now that many consumer products are becoming connected – think of the newly launched Vanhawks Valour smart bike, which connects with a […]
Camelot has credited the part its marketing campaign for the relaunched Lotto played in returning its flagship brand back to growth last year despite the controversial decision to double ticket prices in the Autumn.
Facebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
Marks & Spencer’s decision to cut its marketing spend last year was a one-off as it pulled back while it reviewed its marketing strategy, according to marketing director Patrick Bousquet-Chavanne.
McDonald’s UK is asking fans to design burgers that could appear on the menu at over 1,200 restaurants in the UK.
Barclays is streamlining its disparate sponsorships under its brand pledge to be a values-driven business after overhauling its agency relationships roster.
The Telephone Preference Service’s TPS Assured scheme, run by the Direct Marketing Association, is showing “slow” take-up by businesses. This doesn’t cast a good light on data marketers’ willingness to move with the times.
Champions League sponsors Ford, Heineken and Adidas are using digital newsrooms to tie their real-time marketing efforts across TV, experiential and online together for the first time around this year’s final between Atlético Madrid and Real Madrid.