P&G gets rid of marketing directors
Sarah VizardP&G is putting an end to the marketing director role across its portfolio of brands, changing the title to brand director as it ups its focus on brand building.
P&G is putting an end to the marketing director role across its portfolio of brands, changing the title to brand director as it ups its focus on brand building.
Ford is building a real-time strategy that extends beyond the marketing and communications teams to try and create a more integrated consumer journey spanning multiple touchpoints.
Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne has been handed responsibility for its international business while ecommerce director Laura Wade-Gery adds oversight of the retailer’s UK stores as part of an exec restructure aimed at positioning M&S for the ‘future of retail’.
Informed consent. For marketers, these are two of the most important words in the English language. Why? Because informed consent is the principle that should underpin everything you do.
Levi’s is launching a new global brand campaign, ‘Live in Levi’s’, inspired by real-life stories from customers of the things they do in their Levi’s, from going on first dates to taking a road trip, that aims to “reinvigorate” the brand.
Labour has hailed the advertising business as “a British success story” but warns that it must remain “responsible” as new channels and platforms are developed.
The winner of Marketing Week Engage’s direct marketing gong, HomeBase’s ‘Customer First’ was heralded as a “customer led” campaign, which is laudable but such an approach should not be prize-winning in itself.
Camelot is launching a campaign that will ‘irrevocably’ link playing the National Lottery and the chance to win millions of pounds with the money it raises for good causes for the first time.
LEGO’s head of co-creation Peter Espersen talks about what creates success and how a mindset of doing more than simply pushing products can lead to success.
James Eder, an entrepreneur who has taken part in the Marketing Academy mentoring programme partnered by Marketing Week, talks about getting students involved with brands and building relationships.
Marketing Week Engage Awards judge Michelle Keaney talks about her brand, which helps young people find opportunities, and how it works with companies on their corporate social responsibility schemes.
Ed Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?
Why focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
What keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
Dominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.