Coke eyes another sales boost after bringing back ‘Share a Coke’

Coca-Cola is bringing back its ‘Share a Coke’ marketing campaign next month after last year’s debut helped lift sales and consumers’ perception of the brand.

More than a thousand names will appear on packs and bottles of Coca-Cola, Diet Coke and Coca-Cola Zero from today (2 June). Limited number large PET bottles will carry ‘Mum’ and ‘Dad’, while some 330ml cans will include ‘mate’ and ‘friends’. 

A multi-million pound campaign will back the launch of the initiative including an ad featuring ‘Bobby’ the dog on a mission to find his personalised bottle.

The ad, which launches next week online and on TV 17 July, is backed by outdoor, experiential and online activity including a site that allows people to buy personalised bottles from a choice of 500,000 names.

Last year’s campaign was a big success for Coke helping it outperform the soft drink market in both volume and value sales by a significant margin. YouGov BrandIndex data tracked to the end of the campaign also appeared to show the initiative had a positive impact on sentiment towards its brands.

Bobby Brittain, the new marketing strategy and activation director at Coca-Cola Great Britain, says: “We were overwhelmed by the reception our consumers gave Share a Coke last year.

“Having successfully run the campaign in many markets worldwide, we’ve received a lot of feedback from those at the heart of the campaign, our consumers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here