A/B Testing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
.1 If you complete the Marketing Week survey between the dates that you receive the Competition email and midnight on 20/6/14 you will automatically be registered for the prize draw. .2 The promoter of this competition is Marketing Week, a division of Centaur Communications Ltd (“Marketing Week”), Wells Point, 79 Wells Street, London W1T 3QN. […]
Beats has launched its biggest campaign starring some of the world’s most celebrated footballers one week before the start of the World Cup as it looks to use interest in the tournament to raise awareness of the brand worldwide.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.