Playing it safe
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Bentley is teaming up with British smartphone brand Vertu in a five-year partnership that will see the two firms work together to create ‘distinctive’ luxury smartphones.
The World Cup is set to give a big boost to the UK advertising market, pushing expenditure forecasts up for the rest of the year and in 2015 as advertisers prepare to plough more of their media outlay into online and mobile channels.
Ryanair is launching a digital innovation hub, Ryanair Labs, as it aims to kickstart an ‘online travel revolution’ that can ‘change the world of online air travel’.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.