What is personal data worth?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
ESI Media, publisher of the Evening Standard and Independent, has appointed the current managing director of Metro Newspapers Steve Auckland as its group CEO.
L’Oreal is appointing its first UK and Ireland CMO in former Diageo marketer Hugh Pile amid a “regroup” that will align marketing with other functions such as consumer insight and social listening.
Hovis is fostering a more lifestyle-orientated positioning through social media to try to elevate bread from simply being a carrier of fillings to the “wholesome” role it plays in people’s lives.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.