Asthma UK appoints first marketing director

Asthma UK has appointed former Barnado’s marketer Lindsay Gormley as its first full-time marketing director as it looks to develop a brand strategy that can help raise awareness of the work it does with asthma sufferers and boost fundraising for research into better treatments.

asthma uk 2014 460
Asthma UK is hoping to boost its brand profile with the appointment of its first marketing director

While at Barnado’s, Gormley was responsible for developing its brand strategy and worked on its “Life Story” campaign. Prior to that she worked for the Department of Transport on social marketing campaigns including the anti-drink drive initiative THINK!.

Asthma UK is also appointing its first fundraising director in Caroline Hellicar and promoting Samantha Walker, currently director of research and policy, to deputy chief executive.

The charity’s chief executive Kay Boycott says: “Someone has an asthma attack every 10 seconds and we are committed to changing this. Increasing our brand profile is essential to achieving this which is why this new role has been created to drive this forward.

“We will be developing a brand strategy which clearly and powerfully conveys our vision for the 5.4 million people with asthma in the UK.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here