Why Just Eat is betting on ‘joy’ to drive consideration as it rethinks retail platform
Molly InnesJust Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
Just Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
Market-leader Andrex is “redefining” its role as a brand by tackling embarrassment around the topic of toileting in a category where consumers are often reluctant to engage.
Trust in online ads hit 36% among consumers exposed to the ASA’s campaign, with trust in TV adverts rising to 46%.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
The ASA has upheld three complaints made by Sainsbury’s against Aldi.
As the airline unveils its biggest TV campaign since 2019, marketing boss Calum Laming is looking to “build forward” not build back.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
Not everyone will always like it, but addressing cultural tension with genuine creative tension is the only way to drive real change.
Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
American beer brand Michelob was the winner at last night’s Super Bowl, according to System1, with its sunny beach ad starring the world’s most famous footballer.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The ice cream brand and its famed agency achieved one of the great UK product launches 30 years ago. Will they have the same chemistry again?
The full year spend for 2023 is forecast to increase by 6.4% to £37bn, according to the Advertising Association and WARC with further growth tipped for 2024.
Brands and their agencies are increasingly turning to studio-based 3D environments instead of shooting their ads on location.
New Guy is the Coca-Cola Company’s first ad that brings together different brands in its portfolio in the same spot.