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Direct mail most complained about charity marketing tactic
Sarah VizardComplaints about charities using direct marketing such as direct mail, telephone and doorstep fundraising spiraled last year, according to the annual complaints report compiled by the Fundraising Standards Board.
‘Freeview Connected will see consumers reappraise the Freeview brand’
Lara O'ReillyFreeview is looking to the launch of its recently announced Freeview Connected service, which will see catch-up players such as iPlayer and 4oD and apps integrated into TV sets as standard, to encourage consumers to “reappraise” the brand as more modern as it goes head to head with brands such as Apple, Google and YouView in the connected TV space.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.