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Havana Club says rum is still too often seen as an “informal” spirit and is keen for it to instead be associated with “luxury”.
With Amazon unveiling its bid to revolutionise the supermarket, Coca-Cola putting a fresh spin on Christmas and Lidl winning plaudits for its TV turkeys, here are five of this week’s biggest marketing stories.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As a result, the mobile network brand is now looking for a new chief marketing officer.
Kinnerton Confectionary Limited
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