Samsung drafts in Marvel superheroes in battle with Apple

Samsung has drafted in the collective strength of Spider-Man, Iron Man and Hulk in its battle for dominance with Apple in the mobile market. 

Marvel
Samsung will offer customers phones and content featuring Marvel characters.

The consumer electronics giant has signed a deal with Marvel that will see the launch of a host of co-branded content and products featuring the Disney-owned company’s most famous characters.

The deal also paves the way for Samsung to launch experiential and promotional activity around Marvel movies.

The first product of the deal will see owners of Samsung’s new Galaxy Tab S receive three months of subscription services for Marvel Unlimited, the company’s digital comic library.

They will also be able to view previews of upcoming Marvel movies set for 2015 release including Marvel’s Avengers: Age of Ultron.

In a statement Samsung’s executive vice president of global marketing for its mobile communications business Younghee Lee says: “Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe, Samsung’s Galaxy users will be able to enjoy the maximum of our product benefits.” 

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