World Cup sponsor Hyundai’s European marketing boss steps down

World Cup sponsor Hyundai’s European marketing boss Mark Hall is stepping down for ‘personal reasons’ just as the tournament kicks off. 

Video: Hyundai kicks off its World Cup marketing campaign

Hall joined Toyota in 2010 as UK marketing director before being promoted to vice president of European marketing a year ago. He has previously held positions at Lexus, as well as a number of sales and marketing positions within Toyota both in the UK and Europe.

Hyundai says Hall will be leaving his role with immediate effect, with chief operating officer Allan Rushforth taking over his responsibilities on an interim basis. The car marque does plan to replace Hall and is currently searching for a permanent replacement.

Hyundai has been an official sponsor of the Fifa World Cup since 2002 and recently agreed to stay on until 2022. This year, it has shifted its marketing strategy away from raising awareness of the brand to building a “sustainable fan base” with a social media push targeting armchair football fans.

Hyundai’s European sales have struggled despite an uptick in the car industry since the start of the year. Its sales dropped 2 per cent to 144,556, despite total car sales increasing 7 per cent, according to industry body the European Automobile Manufacturers’ Association.

Its market share has also dropped in the UK to 3.25 per cent in May, from 3.46 per cent a year ago, according to figures from the Society of Motor Manufacturers & Traders.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here