Tesco moves UK marketing boss to lead healthy living efforts

Tesco has moved UK marketing director David Wood to lead a renewed push of its health and wellbeing agenda, prompting a restructure of the supermarket’s senior marketing team.


Wood will be responsible for developing Tesco’s health and wellbeing offer, which includes online heath food shop NutriCentre and health-related food product development.  He will also oversee the limited launch of the ‘My Fit Lifestyle’ range of healthier foods, which will be trialled in selected London stores this week.

Wood will lead the ‘Health and Wellbeing’ division, which does exist but will benefit from a “greater emphasis”, according to a spokeswoman. She adds: “This is an increasingly important part of our business, and an area with huge potential as the sector is growing rapidly.”

The move follows Tesco’s pledge last month to remove all sweets and chocolates from the checkouts across its UK stores.

It has also launched the ‘Tesco Healthy Living’ range in January and a ‘Health and Wellbeing’ app and website.

Wood will not be replaced as UK marketing director and will hand over to Jill Easterbrook who will oversee group and UK marketing in the newly created chief customer officer role.

Wood’s departure has prompted further changes to the senior marketing team reporting to Easterbrook. Leonie Foster has switched to the new role of customer communications director from brand marketing director, while group marketing director Sharry Cramond is now food and general merchandise marketing director.

Tracey Clements, moves from her support office director job to become community and customer experience director.

The changes to Foster and Clements’ roles are in line with Tesco chief executive Philip Clarke’s pledge to focus its operations around the needs of the customer as it looks to reverse declining sales.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here