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Kathy Savitt

Q&A Kathy Savitt, chief marketing officer at Yahoo


Mindi Chahal

Cannes 2014: Yahoo’s CMO, Kathy Savitt was handed the brief of firing up the company’s video and news offerings earlier this year. In an exclusive interview at Cannes Lions 2014, Marketing Week asks Yahoo’s CMO, Kathy Savitt about why video is a growth area for the business, its mobile-first approach and its brand perception in the UK.