Brand guidelines
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sennheiser is launching its biggest global campaign to turn its premium headphone expertise into high-impact “stylish” marketing capable of winning over younger consumers as it looks to grow the brand in a post-Beats world.
Mondelez International is looking to “transform” the way it generates online video effectiveness by automating the way it plans and buys inventory through automated, or so-called “programmatic” technologies.
YouView is facing an injunction after the High Court today (16 June) ruled the brand is infringing the “Your View” trademark owned by b2b telecoms firm Total, which could force it into a name change.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.