Brand guidelines
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sennheiser is launching its biggest global campaign to turn its premium headphone expertise into high-impact “stylish” marketing capable of winning over younger consumers as it looks to grow the brand in a post-Beats world.
Mondelez International is looking to “transform” the way it generates online video effectiveness by automating the way it plans and buys inventory through automated, or so-called “programmatic” technologies.
YouView is facing an injunction after the High Court today (16 June) ruled the brand is infringing the “Your View” trademark owned by b2b telecoms firm Total, which could force it into a name change.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.