Marketing Week Live 2014 takes place on Wednesday 25 and Thursday 26 June at London’s Olympia Grand.
Free to attend, this year’s show is arranged by challenge rather than channel and features four stages and top marketers from brands including GSK, Telefonica, Vision Express, Channel 4, Domino’s and the Post Office.
Click here to download the show preview and click here to register.
Ladbrokes’ latest campaign is facing a ban after the ad watchdog confirmed it has launched an investigation into complaints the ads are socially irresponsible.
AXA is using multiple strands of location-based data alongside EE’s data on outdoor smartphone usage to microtarget ads to potential consumers.
Brands in the UK will soon have the chance to create experiences on Google Glass, after the company announced today (23 June) it is expanding its Glass Explorer programme to the region.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.