The apps, which can be downloaded for free, will enhance the visitor experience by giving access to the full conference programme with speaker listings and the exhibitor list.
The dedicated Marketing Week Live Leadership app will support the Leadership programme, which has been designed to enable senior marketers to learn and network with their peers.
Those visitors taking part in the Leadership programme will be able to set up meetings and network before the show starts using an in-app messaging facility. They can check-in at Leadership events and find out whom else is attending these specialist events.
To find the apps search for MWL on the Apple Store or Android Apps for Google Play.
Marketing Week Live takes place on Wednesday and Thursday at London’s Olympia and features than 500 exhibitors and hundreds of speakers representing brands including Aviva, Lego, Intel, Disney, Sky and the BBC.
The event is free to attend but requires people to register in advance at: www.marketingweeklive.co.uk.
The Leadership programme app has been developed by mobile event app company DoubleDutch.