Marketing Week Live – Highlights Day 2
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
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Highlights from the second day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
MWL2014: Marketers must accept that scalable social media campaigns require significant investment, Mondelez Europe’s head of social and digital media Sonia Carter has said.
CEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.