Dominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.
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Pressure is mounting on Facebook after both the data regulator and the body that represents the UK ad industry raised concerns over an experiment conducted by the social network that manipulated users’ emotions.
Adidas is to drop its ban on retailers selling products on storefronts such as Ebay and Amazon if they promise to adhere to strict guidelines, a compromise that comes as the company braces itself for a competition probe following complaints by Sports Direct.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.