Hailo creates EMEA marketing role to bolster growth strategy
Lara O'ReillyHailo is bolstering its marketing division with the creation of an EMEA head of marketing role, designed to fuel the cab app’s growth in the region.
Month: June 2014
Hamleys, Armani and Hackett to use iBeacons for personalised marketing
Sarah VizardBrands including Hamleys, Armani, Longchamp and Hackett have installed iBeacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to shoppers via a mobile phone app.
Argos to position new home brand at ‘centre of modern life’
Sarah VizardArgos plans to position its new home brand, Heart of House, as an accessible brand at the centre of modern life when it launches with a “significant chunk” of its marketing budget later this year.
Tesco steps up marketing to get across price message
Sarah VizardTesco is launching a two-pronged marketing strategy to stem worsening sales that will see it ramp up investment in TV and print advertising to hammer home price cuts and focus on driving long-term customer loyalty at the expense of promotional couponing.
Heineken redesigns cans to target contemporary drinkers
Seb JosephHeineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men.
Vertu increases digital spend to demonstrate evolution of the brand
Lara O'ReillyLuxury smartphone maker Vertu is increasing its use of digital marketing channels as it looks to better demonstrate the evolution of the brand.
How to innovate in marketing
Mindi ChahalMarketers say they find new product development ‘terrifying’ but it is essential for brand success. Key brands tell how they are staying one step ahead.
High street retailers are making themselves obsolete
David CoveneyI was disappointed to read last week that WH Smith has been once again voted the UK’s worst high street retailer by Which? magazine.
What’s in a name?
Tess WaddingtonMark Ritson’s take on the Dixons Carphone merger was excellent. A very funny, very pointed look at every type of disappointing rebrand there’s ever been. But what linked all the failed examples (both real and imaginary) is that they focused on names as the very centre of the brand. A name alone is not enough […]
Heineken overturns Kronenbourg ad ban
Lara O'ReillyHeineken has successfully won its appeal against the ban of two advertising campaigns for its Kronenbourg 1664 brand, which the advertising watchdog originally claimed overemphasised the beer’s French provenance.
‘Sexually suggestive’ Rihanna ad banned
Lara O'ReillyA “sexually suggestive” poster for Rihanna’s perfume “Rogue”, which featured the singer wearing nothing but a pair of high heels, has been banned from appearing again where children might see it.
How honest is your brand online?
Lucy TesserasThe surge in social media’s popularity has led to some brands using it dishonestly to promote their goods, but as a result the whole marketing industry is being undermined and consumers are losing trust.
The challenges of customer lifetime value
Mindi ChahalWorking in silos and managing multichannel are stopping brands from realising the full value of a customer over time.
Is your brand’s workplace creative enough?
Jonathan BaconClick here to view the full infographic. If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.