Marketing Week Live – Highlights Day 2
Samuel JoyHighlights from the second day of Marketing Week Live 2014 at London Olympia.
Month: June 2014
Odeon to embrace mobile phones in cinemas with iBeacon trial
Sarah VizardMarketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
News UK names new CMO after Vanneck-Smith moves to Dow Jones
Russell ParsonsNews UK has promoted customer sales director Chris Duncan to chief marketing officer after moving Katie Vanneck-Smith to lead marketing for sister brand Dow Jones globally.
Sky’s three rules for brand collaboration
Branwell JohnsonMWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
The Guardian’s David Pemsel on ‘letting go’ of the brand
Samuel JoyCEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
Use existing insight to bolster creativity
Mindi ChahalIn some cases the insight needed to inform strategy and creative is already available, but it’s about knowing it’s there and using it effectively.
Online gets personal
Mindi ChahalView the full-size infographic here. For brands toying with online personalisation strategies new research shows there’s an increased appetite for this content, however privacy concerns still exist.
How brands can build love and loyalty
Steve HemsleyIt has never been so difficult for brands to retain loyalty from business customers and consumers alike. Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to stick with, or switch from, a brand creating several challenges for senior marketers.
The market research dilemma – how trustworthy are customer answers?
Richard MaddenI went to see the doctor the other day. As usual, she got me to fill in a form about my weekly alcohol consumption. And as usual, I lied. Well, I didn’t lie as such. I ticked the box immediately to the left of the one I should have.
First impressions count – even the quality of biscuits
David CoveneyA few years ago, I felt my role was not developing the way that I wanted it to, so I responded to a headhunter’s call, who put me forward to meet the HR director of a brand that was looking for someone “just like me”.
Wise up to the millennial way for a next-gen business
Ruth MortimerYesterday, I woke up. Checked email. Fed kids. Walked to the train, checking email. Got off train. Checked email. Arrived at office. Worked all day, grabbing lunch while checking emails. Headed home. Fed kids. Checked emails. Went to bed. Checked emails.
Mark Ritson: Why aren’t business schools marketing their brands better?
Mark RitsonTeaching brand management at a business school is one of the great pleasures of my life. Stomping around in front of a room full of smart 30-somethings while we break down case studies is, by anyone’s standards, a great way to earn an income.
McDonald’s, Trident and Nando’s tuck into Suarez controversy
Seb JosephMcDonald’s, Nando’s, Trident, Whole Foods and Listerine have pounced on the opportunity to transform the public outrage at World Cup star Luis Suarez biting an opponent yesterday into a real-time marketing opportunity to flout their brands.
Jaguar ad banned for ‘glorifying’ dangerous driving
Lara O'ReillyA series of Jaguar marketing videos have been banned by the advertising watchdog, which deemed the ads “irresponsible” because they appeared to glorify dangerous driving.
Adestra: Sending out the right messages
Jonathan BaconAdvertisement feature Jennifer Watkiss, head of marketing communications at Adestra, explains how brands can better use technology to drive email marketing success.