Adidas is setting up individual global brand teams for all its sporting categories to align innovation closer to communications as it plans to push its marketing spend beyond the €2bn barrier for the first time in several years to accelerate demand in Europe and Northern America.
Mondelez International has scrapped the CMO role and folded global marketing oversight into the responsibilities of a new chief growth officer.
Rival fizzy drinks marketers should look to work together to create a cross-industry marketing campaign to educate consumers on low and no-sugar options or else risk their sales falling flat as consumers become increasingly health-conscious, according to analysts at Mintel.
United Biscuits is to become more experimental in how it markets McVitie’s brands on and offine as it dials up investment in the masterbrand after the first wave of activity for the brands in the portfolio delivered 87 per cent ROI on media spend.
The Co-operative is embarking on another round of ‘member engagement’, launching an online hub called Let’s Talk to canvass people for their opinions on a range of issues relating to communities and CSR. The company is obviously desperate to put things right after a disastrous year but this constant canvassing for opinion is creating a weight of expectation the group will struggle to live up to.
AB InBev says the exposure sponsorship of the World Cup and Wimbledon gave flagship brands Budweiser and Stella Artois in the UK helped increase sales across its portfolio by 13.5 per cent in its latest quarter.
The British Heart Foundation (BHF) is appointing its first marketing and engagement director as it gears up to launch its new strategy aimed at tackling heart disease by 2020.
Diageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
British Gas is targeting a return to customer growth in the coming months through cheaper priced products, services and a new tariff after claiming recent marketing initiatives helped convince people to stick with the business.
BMI Regional is planning a relaunch for the 50th anniversary of the British Midland Airways original airline.
Strategist, master storyteller and former Labour communications chief Alastair Campbell will be a keynote speaker at this year’s Festival of Marketing.
Research shows that almost half (48 per cent) of UK online shoppers have made a purchase with a retailer based outside the UK, according to eDigitalResearch and the UK’s industry association for online retail, IMRG.
Jaguar is again playing on its British heritage with a celebrity-fuelled campaign to promote its first move into the mid-size sports saloon segment with the Jaguar XE.
Medium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams, has launched its first advertising product, with BMW the first advertiser.
Diageo is partnering with men’s fashion retailer Mr Porter to allow fans to purchase the clothes worn by Hollywood actor Jude Law in a short film for its flagship Johnnie Walker brand.