Month: July 2014

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McVitie’s masterbrand campaign generates 87% ROI spike

Seb Joseph

United Biscuits is to become more experimental in how it markets McVitie’s brands on and offine as it dials up investment in the masterbrand after the first wave of activity for the brands in the portfolio delivered 87 per cent ROI on media spend. 

Sarah Vizard 654 400

The Co-op is creating a weight of expectation by constantly asking consumers for their opinions

Sarah Vizard

The Co-operative is embarking on another round of ‘member engagement’, launching an online hub called Let’s Talk to canvass people for their opinions on a range of issues relating to communities and CSR. The company is obviously desperate to put things right after a disastrous year but this constant canvassing for opinion is creating a weight of expectation the group will struggle to live up to.


Medium launches advertising

Lara O'Reilly

Medium, the blog publishing platform created by Twitter co-founders Biz Stone and Evan Williams, has launched its first advertising product, with BMW the first advertiser.

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