How a brief becomes an ad
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Brands bank on young talent to build up marketing
Seb JosephJunior and entry-level marketing professionals are in high demand as employees look to staff up their marketing teams from the ground up to exploit growing confidence in the discipline’s ability to help take the business forward, according to a report.
LV= to move spend to TV as it launches ad blitz
Russell ParsonsInsurer LV= is moving money back into television advertising after finding it had underestimated the impact TV ads had on sales.
Camelot puts winning and good causes side-by-side for the first time
Sarah VizardCamelot is launching a campaign that will ‘irrevocably’ link playing the National Lottery and the chance to win millions of pounds with the money it raises for good causes for the first time.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.