Marketing Week launches The Marketing Cycle

Marketing Week has grasped the handlebars and come up with its own take on the Tour de France – the Marketing Cycle.

Marketing cycle

Working with our sister brand Econsultancy, we have created a not-for-profit networking bike ride specifically for marketers between London and Paris from 9-11 October 2014. It will take place in the run-up to our Festival of Marketing this autumn.

The Marketing Cycle will be an opportunity to spend time with like-minded sports lovers along the route, including our news editor Russell Parsons, who is already dusting down his lycra ready for networking-and-pedalling action, and Econsultancy’s founder and Marketing Week columnist Ashley Friedlein. There will be camaraderie, stunning scenery and a few glasses of beer or wine in the evening. We’ll be following the trail of our intrepid cycling team with dedicated coverage.

We’re also planning a couple of training rides and socials before the ride itself, so you can get as involved as you want to. Keep your eye out for announcements about these dates after you sign up.

We’re working with the Ride25 team who have devised the route, arranged accommodation and meals, and who will also take care of everything you need in the run up to the event.

What are you waiting for? Sign up now.

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