Bauer Radio’s recruit signals regional radio’s importance

Bauer Radio has hired former Red Letter Days marketer Nick Button to promote its northern regional radio brands.

In Demand Ed Sheeran
Bauer’s Media’s NDemand programming brand brings in guests such as singer Ed Sheerhan.

Button, an experienced radio marketer, will head up marketing for the Place portfolio of sixteen radio stations in the North of England and Scotland.

The portfolio includes brands such as Liverpool’s Radio City 96.7, Manchester’s Key 103 and Glasgow’s Clyde and networked content such as the In:Demand programming, which focuses on 20-29 year olds and is deployed on platforms from FM to DAB, online, social media and mobile.

The appointment boosts the Place senior management team lead by Graham Bryce, group managing director of Place Northern England and Scotland.
Button’s remit will be to develop multi-platform strategies to drive growth, engagement, loyalty and commercial value across the northern radio portfolio. He’ll work alongside Owen Ryan, group content director and Cath Ellington, group commercial director on creating a cohesive strategy for the Place brand.

He has previously worked for both the BBC and commercial radio, including Capital Radio Group, Chrysalis Radio, Metro Radio Group and Emap Radio as well as ShortList Media and Red Letter Days.
Button reports to Bauer Media group marketing director Anne-Marie Lavan and Bryce. The role was previously held by Catherine Gort.

Radio is expected to deliver a 4.7 per cent rise in ad spend in 2014, the sector’s best performance since 2003, according to the latest Advertising Association/WARC UK report.The medium expects to maintain momentum from its 5.7 per cent year-on-year rise in the first quarter through to the second quarter before slowing for the rest of the year.

Bauer Media bought Absolute Radio at the end of last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here