What are the next big challenges marketers face?
Senior marketers at Marketing Week Live 2014 define what they regard as their next big challenges.
brightcove.createExperiences();
Senior marketers including Jonathan Earle from Telefonica UK, Andrew Towers from thetrainline.com, David Pemsel from Guardian News & Media and Peter Espersen from Lego outline the challenges and opportunities they forsee for marketers from the ‘internet of things’ to delivering consistent customer experiences.