What the agency hears
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Pressure is on for Mondelez’s switch from a local to regional marketing to drive short-term growth after its ploy to raise wholesale prices knocked market share and sales volumes in its latest quarter.
Lucozade is launching a low sugar variant to target heath conscious older consumers as it boosts its NPD outlay to widen the appeal of a sports and energy category in sharp decline.
The ‘millennium generation’ of 14 and 15 year olds are the most technology-savvy in the UK, benefitting from access to broadband and digital communications while growing up, according to research.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?