Demand for marketers on the rise

Demand for marketers is increasing, with job ads for marketing professionals rising 8 per cent in the second quarter, according to a report.

Marketers training

Recruitment consultancy Robert Walters’s UK jobs index tracks vacancies posted online. It found that the number of roles being advertised rose compared to last year and the prior quarter, with 6 per cent more ads in the second quarter than the first.

The Midlands saw the biggest growth, with 15 per cent more roles being advertised than in the second quarter of 2013. In London, job ads were up 8 per cent year on year.

Tim Gilbert, director of marketing recruitment at Robert Walters UK, says the results reflect rising investment and “an appetite” to hire marketers to help boost growth. In particular there is growing demand for digital marketers, he adds.

“While many employers have embraced the digital revolution, up-skilling staff or making new hires, the flow of digital marketing vacancies shows no sign of abating. Among discerning employers, the focus will be on recruiting for highly specialist or niche digital marketing roles to build up fresh layers of expertise,” says Gilbert.

Hide Comments1 Show Comment

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here