Demand for marketers on the rise

Demand for marketers is increasing, with job ads for marketing professionals rising 8 per cent in the second quarter, according to a report.

Marketers training

Recruitment consultancy Robert Walters’s UK jobs index tracks vacancies posted online. It found that the number of roles being advertised rose compared to last year and the prior quarter, with 6 per cent more ads in the second quarter than the first.

The Midlands saw the biggest growth, with 15 per cent more roles being advertised than in the second quarter of 2013. In London, job ads were up 8 per cent year on year.

Tim Gilbert, director of marketing recruitment at Robert Walters UK, says the results reflect rising investment and “an appetite” to hire marketers to help boost growth. In particular there is growing demand for digital marketers, he adds.

“While many employers have embraced the digital revolution, up-skilling staff or making new hires, the flow of digital marketing vacancies shows no sign of abating. Among discerning employers, the focus will be on recruiting for highly specialist or niche digital marketing roles to build up fresh layers of expertise,” says Gilbert.

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