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Britvic moves GB marketing chief to global role
Russell ParsonsBritvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.
Pro-smoking group fails to stub out NHS smoke free ad
Lara O'ReillyA pro-smoking group has failed in its attempt to get the long-running NHS “smoke free” TV ad campaign banned by the advertising watchdog.
‘High support, high challenge’: Marketers on how to manage teams in 2024
Ian BurrellFrom setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.