The multi-platform marketing push will be featured in-stores, print, outdoor, digital and social media starting today (28 July).
The Arcadia-owned retailer will be hoping the model’s global appeal will spark the interest of consumers worldwide as it prepares to open five new stores in the US over the next nine months and outlets in new markets for the brand in countries including New Zealand, Azerbaijan, Egypt and Panama.
Topshop is also constructing “several” new flagship stores in its home UK market and is updating its online offering in Europe and China over the coming months. It currently has 486 stores worldwide.
Sir Philip Green, Arcadia Group CEO says: “At such an ambitious and exciting time for our many thousands of staff and loyal customers, it is fitting to have a fabulous, young British star such as Cara at the epicentre of our campaign. I am hopeful and confident that this will be the beginning of another strong relationship for Topshop.”
Delevingne already has endorsement contracts with a number of high profile fashion and beauty brands including Burberry, Mulberry, DKNY, Balmain, Fendi and John Hardy.