Complaints about unsolicited marketing calls and texts remain a “major concern”, according to the Information Commissioner’s Office (ICO), which said that reports from people concerned about spam text and nuisance calls increased last year.
The Nokia brand is set to launch its first major marketing campaign for a flagship smartphone under the ownership of Microsoft, activity the mobile handset division says marks a shift from focusing on specific hardware functions in favour of communicating the “full Windows experience”.
Hovis is fostering a more lifestyle-orientated positioning through social media to try to elevate bread from simply being a carrier of fillings to the “wholesome” role it plays in people’s lives.
The Institute of Promotional Marketing has recruited a former media specialist as its new head as part of the trade body’s drive for relevance.
Nestle has set up a social media hub where fans of its Nescafe brand can share actions in exchange for virtual and real rewards as part of a long-term plan to reach discerning, younger drinkers.
As the charge towards digital and all it delivers for direct marketing – data, personalisation, targeting, cross platform tracking – builds increasing momentum and takes bigger slices of the DM budget, it’s worth remembering there is still room for the creative piece of print material.
Adidas has announced it will replace Nike as the kit sponsor for Manchester United in a £750m ten-year deal it hopes will generate an additional £1.5bn sales throughout the partnership.
Wonga has today (14 July) appointed the former RSA chief executive Andy Haste as its new chairman, who intends to conduct a complete advertising and marketing review as he looks to “repair” the controversial payday loan brand.
Adidas’ sponsorship blitz on the World Cup is set to bolster its dominance of the football category, where it is the market leader in terms of sales, with the company’s ties to winners Germany and a host of skilful players lifting public perception of the brand above rival FIFA sponsors.
From real-time plans blending search and trending data to damage control strategies for badly behaved brand ambassadors, Brazil has been a World Cup to remember for marketers. Marketing Week picks out the top six lessons for brands to integrate into their marketing strategies.
Morrisons has unveiled an outdoor campaign to support the launch of the Morrisons.com home delivery service.
Heineken is letting city dwellers worldwide plan their nights out directly from Twitter using real-time location-based social activity to recommend where they should go next.
Latest ad for Virgin Media uses Usain Bolt to promote Premier League.
Adidas’ Fit Smart tracker is being touted as the polar opposite to the do-it-all wearables currently on offer. But the company will need to mine the stripped-down fitness tracker for all the customer data it can if it is to fill the void vacated by Nike’s FuelBand earlier this year and make an impact in the crowded wearable technology field.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.