Volkswagen’s global marketing chief Simon Thomas is leaving the car marque after a year in the role, with his responsiblities for passenger cars and marketing across the Volkswagen group to be split up.
RB is moving towards a more central marketing structure for power brands such as Finish as it looks to boost efficiencies across the business and spark revenue growth.
Malaysia Airlines is reported to be considering a name change following the plane disappearance in March and alleged shooting down of another aircraft in the Ukraine this month as it mulls options to safeguard its future.
Virgin Holidays has urged customers to show off their holiday snaps with pride in a witty response to Three’s spoof apology to hapless consumers annoyed at the amount of social media holiday bragging since the operator removed roaming charges.
Topshop has unveiled model Cara Delevingne as the face of its global Autumn/Winter 2014 campaign.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Unilever is running its first “consumer-facing” hackathon as it looks for new ways to work with the technology start-up community and ensure it is at the forefront of digital innovation.
If you work in marketing, you might want to learn a little computer programming or understand the technology underpinning many of the digital tools delivering automated ads. The savvy marketers that do, will be able to push the technological boundaries to drive business results and ultimately land that top role.
Britvic’s top UK marketer Jonathan Gatward is to stay at the soft drink maker in a newly created role overseeing development of adult soft drink brands, such as J20 and Juicy Drench, and marketing capability.