Ebay is planning to step up its marketing efforts in the second half of the year to “reengage with customers” after admitting the cyber attack that compromised the data of 145 million customers has had an effect on sales.
Pernod Ricard has hit out at what it claims is a “sledgehammer” ruling from trade body the Portman Group that found it failed to market one of its brands responsibly.
Champions League winners Real Madrid have fended off Spanish rivals FC Barcelona to retain the title as the world’s most valuable sports franchise, while Manchester United saw a year of upheaval both on and off-the pitch dent its brand value, according to Forbes.
Many of the UK’s largest advertisers are set to increase their budgets for the seventh consecutive quarter, spurred by the importance of brand awareness initiatives in an economic environment on the upturn.
The RNLI is launching one of its biggest ever campaigns as it aims to raise awareness for its lifeguard service and help families get “Beach Smart” in time for the school holidays.
ESI Media, publisher of the Evening Standard and Independent, has appointed the current managing director of Metro Newspapers Steve Auckland as its group CEO.
The research industry is right to step up against nuisance calls, as steps should be taken to prevent damage to the sector.
Twitter is launching a research tool for brands that aims to show the buzz everyday moments can generate, not just the campaigns geared around major global events.
Weve, the mobile advertising, payments and loyalty joint venture between the UK’s largest operators, has appointed former ZenithOptimedia UK boss Tim Hipperson as its interim CEO.
L’Oreal is appointing its first UK and Ireland CMO in former Diageo marketer Hugh Pile amid a “regroup” that will align marketing with other functions such as consumer insight and social listening.
Aldi has taken the top spot in YouGov’s mid-year list of the top 10 brands in terms of consumer perception, overtaking last year’s top performers such as John Lewis, BBC iPlayer and Samsung as its rise up the rankings “mirrors the shockwaves” discounter grocers have sent through the retail sector.
Apple and IBM have formed a global partnership which will see the two companies co-develop business apps for iPhones and iPads, a move that signals a state of intent from Apple to play an even bigger role in the enterprise space.
Bauer Radio has hired former Red Letter Days marketer Nick Button to promote its northern regional radio brands.
It was interesting to hear the head of social and PR at Pret A Manger suggest at MW Live 2014 that outsourcing social media was a ‘basic error’ (MW 3 July). What Julia Monro does not appreciate is that some businesses simply do not have the time or expertise to do it properly. Employing an […]
I hate to say it, but I told you so.